Health and Well-being Week
The Singapore Advantage: Convergence of MICE, business and wellness
Republic of Singapore
Singapore's position as Asia's Top Meeting City (ICCA 2023) make it an ideal destination for international business events. This exclusive fire-side chat on 26 June 2025 at the Singapore Pavilion brings together industry leaders to discuss Singapore's advantages as a premier meeting destination.
The programme features two key sessions: one focusing on global associations and business convergence, with speakers from JCI Singapore and ICS; and another exploring Singapore's role in health and lifestyle events, featuring representatives from Amway Japan and JTB. CNA Japan's Senior Correspondent, Michiyo Ishida, will moderate both sessions.
The afternoon includes a Singapore Pavilion tour and networking opportunities, showcasing the city-state's innovative spirit.
Recorded video available
Business Exchange
- #MICE
| Transmission of simultaneous interpretation | Provided |
|---|---|
| Language of interpretation | English |
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Track Programme
- Time and
Date of
the event -
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2025.06.26[Thu]
14:00 ～ 17:00
(Venue Open 13:30)
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- Venue
- Pavilion
- Singapore Pavilion
Programme details
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In 2024, more than one third of international business events hosted in Singapore were from the health and wellness industry. The thriving city-state is home to many global health and wellness companies and also Asia’s Top Meeting City according to the 2023 ICCA Worldwide City Rankings. Companies are well-placed to not only leverage Singapore’s business-friendly ecosystem but also the city’s world-class meetings facilities to hold key meetings and discussions, furthering their global business objectives.
Join our fire-side chat and hear from the Singapore Tourism Board, and experienced business and meeting professionals to discover why organisations are choosing Singapore as their preferred meeting destination
Date : 26 June 2025
Time : 1.30pm – 5pm
Venue: Singapore Pavilion
Programme:
i) Where Global Associations Converge and Businesses Thrive
• Mr Akira Yasuda, National President from Junior Chamber International (JCI) Singapore – a global non-profit organisation that aims to create positive change in communities
• Ms Kana Nomoto, Manager from International Conference Services (ICS) – Global Professional Conference Organiser with regional offices in Singapore and Japan
ii) Wellness Meets Business: How Singapore Powers Global Health & Lifestyle Events
• Mr Takeomi Miwa, Senior Leader Special Events from Amway Japan - Global health and nutrition company
• Mr Shutaro Hara, Travel Business Policy Planning Manager from JTB - Japan's largest travel solutions provider
Both sessions will be moderated by Ms Michiyo Ishida, Senior Correspondent for CNA Japan
This immersive afternoon programme also offers,
• an exclusive tour of the Singapore Pavilion offering a peek into the city-state’s innovative and forward-thinking spirit;
• networking opportunities to expand your professional network
For more information about this Theme Weeks Programme , please contact via the Pavilion Web Page. https://expo2025singapore.sg/
Reports
【Reflection】
The seminar held on 26 June 2025 at the Singapore Pavilion served as an excellent opportunity to broadly communicate Singapore’s appeal and strengths as Asia’s largest conference city to Japanese stakeholders. With participation from the Singapore Tourism Board (STB) and industry leaders, concrete information was shared on advanced initiatives in the MICE (Meetings, Incentives, Conventions, and Exhibitions) sector as well as the integration of health and wellness.
It was highlighted that Singapore achieved a record-high tourism revenue of SGD 29.8 billion in 2024, with the number of visitors from Japan increasing significantly by 32% compared to the previous year, underscoring Singapore’s strong international presence. Furthermore, maintaining the top position in the Asia-Pacific “Conference City” rankings for 22 consecutive years reflects the high level of trust placed in Singapore by numerous companies and organisations.
During the panel discussion, Singapore’s well-developed infrastructure, ease of visa acquisition, Changi Airport’s excellent international connectivity, diverse venue options, and the government’s robust grant and support systems were introduced. These factors represent major reasons why Singapore is chosen as a gateway for Japanese companies expanding into the Asian market.
Additionally, the growing importance of the wellness sector was emphasised, with Singapore’s health and lifestyle facilities being naturally incorporated into business events, contributing to enhanced participant satisfaction. The insights also pointed out that adaptability to a multicultural business environment is a key to success, offering valuable knowledge for Japanese companies.
【Post EXPO Initiatives】
Following the seminar, the Singapore Tourism Board (STB) and related organisations have continued to strengthen collaboration with Japanese business stakeholders and event organisers. They actively disseminate information about various grants and support services provided by the Singapore Exhibition & Convention Bureau (SECB), assisting Japanese companies in smoothly organising MICE events in Singapore.
Additionally, emphasis is placed on sharing expertise for effective event management by leveraging Singapore’s advanced infrastructure and diverse venues. The integration of health and wellness elements into events is also being promoted to enhance participant experiences.
Going forward, support tailored to the multicultural business environment will continue, alongside efforts to promote environmentally sustainable event practices and strengthen community engagement. These initiatives aim to create lasting value beyond single events and increase Singapore’s recognition and trust as a strategic hub for Japanese companies expanding into Asia.
Such efforts are expected to further invigorate economic and cultural exchanges between the two countries and foster stronger partnerships. We will continue to work together to deliver high-quality business events and wellness experiences.
Cast
Moderator
Michiyo Ishida
Senior Correspondent for CNA
Michiyo has extensively covered the aftermath of the 2011 Great East Japan Earthquake, Japan’s General Elections, and territorial disputes.
Before joining CNA, she had worked as a Television reporter for NHK's “Today's Japan” and occasionally read the business news from Tokyo for “ABC World News Now”.
She spent 10 years presenting infotainment shows and sports programmes for NHK's English radio service. She also had her own radio show with Tokyo FM.
She graduated from Japan’s Sophia University with a Bachelor of Arts degree (Merit).
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Speakers
Akira Yasuda
National President from Junior Chamber International (JCI) Singapore – a global non-profit organisation that aims to create positive change in communities
Completed graduate studies at Hokkaido University.
After graduating, he joined NTT DATA and worked as a team leader in a national core system construction project before going independent.
In 2014, he moved to Singapore with his family and established Vintage Management Co., Ltd. to "increase the number of Japan fans around the world". He has published two books so far.
He has his own businesses such as food wholesaling, healthcare product sales, and license management, and provides clients with consulting services based on practicality rather than theory.
Has business operations in Japan, Indonesia, and Singapore, and has produced business for over 400 companies in Japan and overseas.
As an advisor to Japanese local governments and SME organizations, he has strong connections with Japanese local governments and SMEs.
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Kana Nomoto
Manager from International Conference Services (ICS) – Global Professional Conference Organiser with regional offices in Singapore and Japan
Kana brings with her an extensive background, boasting over 20 years of experience in the Business Events Industry. Her tenure includes noteworthy roles such as the Manager of Associations and Sales Director for both the Tokyo & Yokohama Convention and Visitors Bureau over the past 14 years.
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Shutaro Hara
Travel Business Policy Planning Manager from JTB - Japan's largest travel solutions provider
Mr Hara joined JTB Corporation in 2002. Since joining the company, Hara spent 16 years in corporate sales as a corporate representative in Marunouchi and Otemachi. He then worked as a sales manager of the corporate sales branches in Shinjuku and Chiba, where he was responsible for many company/incentive trips and MICE projects. During his tenure at the Chiba branch, he was responsible for bringing an anniversary event of approximately 3,000 people to Singapore. Currently he is in charge of promoting overseas travel for corporate clients at the Tourism Business HQ.
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Takeomi Miwa
Senior Leader, Special Events from Amway Japan
Joined Amway as a new graduate 19 years ago. Worked in the sales department for many years, but in February of this year had a new role to the Special Events department.
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Yosuke Oishi
Senior Manager, Japan, Singapore Tourism Board
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Edward Koh
Executive Director, Conventions, Meetings & Incentive Travel, Singapore Tourism Board
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Akiko Yoshida
Manager, Japan, Singapore Tourism Board
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More Information
Health and Well-being Week
The Singapore Advantage: Convergence of MICE, business and wellness
Singapore's position as Asia's Top Meeting City (ICCA 2023) make it an ideal destination for international business events. This exclusive fire-side chat on 26 June 2025 at the Singapore Pavilion brings together industry leaders to discuss Singapore's advantages as a premier meeting destination.
The programme features two key sessions: one focusing on global associations and business convergence, with speakers from JCI Singapore and ICS; and another exploring Singapore's role in health and lifestyle events, featuring representatives from Amway Japan and JTB. CNA Japan's Senior Correspondent, Michiyo Ishida, will moderate both sessions.
The afternoon includes a Singapore Pavilion tour and networking opportunities, showcasing the city-state's innovative spirit.
-
2025.06.26[Thu]
14:00～17:00
(Venue Open 13:30)
- Pavilion
- * Programme times and content are subject to change. Any changes will be announced on this website and via the ticket booking system.
- * The schedule is subject to change depending on the organiser's circumstances.
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Health and Well-being Week
