EXPO2025 Theme Weeks

Programme details

Embark on a journey of the transformative essence of wellness rooted in the heart of the Middle East unveiling the unparalleled holistic wellness offerings across Jordan, highlighting the scientifically proven benefits of the Dead Sea's mineral-rich mud, therapeutic salts, and healing waters, renowned for their revitalizing effects on skin health and overall wellbeing. Learn about the serene sanctuary of the pavilion's Dead Sea Spa inspired by ancient therapeutic practices, and learn about Jordan's rise as a hub for medical tourism with world-class healthcare facilities and skilled professionals.

【Program】

18:00-18:10 Session starts. Greeting and Introduction today's program by Shifa and Ahmad
18:10-18:50 40 min Lecture by Dr Maisam Akroush
titled: Jordan Hidden Healthcare Gem: Captivating the World Beyond Borders
18:50-19:00 Q&A
19:00-19:40 40min Lecture
Titled: Jordan, Oasis of wellness, by Mr Issa Gammoh
Numeira Mixed Salts and Mud Company, Former Secretary General of the Ministry of Tourism & Antiquities. and Mr. Zaid Al-Adwan — Marketing Manager
19:40-19:50 Q&A
19:50-20:15 Dead Sea Hand massage live demonstration by DeadSea spa specialist at Jordan Pavilion
20:15-20:30 Introduce the Products made in Jordan

Cast

Speakers

Dr. Maisam Akroush

Consultant Internist /Gastrohepatologist MRCP,FRCP (London)

Founding President of The Pan Arab Women Physicians Association
UK Alumni Ambassador for MENA region
Vise president of the Mediterranean Task Force For Cancer Control ( MTCC)
Member of the Board of Trustees of The Jordanian Hashimite Charitable Organization (JHCO)
Clinical Examiner for the Membership exam of the Royal College of Physicians ( MRCP -PACES)
International advisory board for the Hutchison’s clinical Methods book edition 24
Former Member of the appointed committee. Of the Jordan medical Syndicate
Part time lecturer for the Medical School - University of Jordan (JUH)

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Issa Gammoh

General Manager Numeira Mixed Salts & Mud/ Former Secretary General of the Ministry of Tourism and Antiquities

Issa Gammoh is an accomplished public sector servant and investment strategist with over two decades of experience driving national development through tourism, enterprise management, and investment promotion. He currently serves as an Advisor to the Numeira Mixed Salts & Mud Company, a subsidiary of the Arab Potash Company.

Previously, Mr Gammoh held the role of Secretary General at Jordan's Ministry of Tourism and Antiquities (2010–2019), where he spearheaded institutional reform, led major international tourism development projects, and played a pivotal role in implementing the National Tourism Strategy for Jordan. His leadership earned him the prestigious King Abdullah II Award for Excellence in Government Performance and Transparency in 2018.

Earlier in his career, he served at the Jordan Investment Board (1996–2010) (Currently Ministry of Investment), rising to Acting CEO, where he led strategic planning, international marketing, and investment promotion driving foreign direct investment through global outreach and targeted investment maps.

Mr Gammoh holds a BSc in Marketing Strategies and Management from Northern Kentucky University (USA) and an Executive Master's in Enterprise Management from Durham University (UK).

He is a current or former board member of several key national bodies, and has represented Jordan in numerous high-level international forums.

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Zaid Al-Adwan

Marketing Manager, Numeira Mixed Salts & Mud Co. Amman, Jordan

Company: Numeira® (Arab Potash Company subsidiary) — specializes in Dead Sea–derived skincare and wellness products.
Professional Summery:
Marketing Manager at Numeira since 2022, leading brand positioning and development, new product launches, international market expansion, and digital strategy. Managing brands launches in multiple international market.
14 years of marketing leadership across FMCG, and skincare wellness sectors, combining strategic vision with hands-on execution. with international academic background and cross-industry expertise to drive market growth, brand innovation, and operational excellence for Numeira’s global ambitions.
Education

Master of Philosophy (MPhil) from UCAM – Universidad Católica San Antonio de Murcia, Spain. 2024 on the EVALUATION OF CONSUMER PERCEPTION OF NATURAL COSMETIC PRODUCTS: CASE STUDY ON COSMETIC PRODUCTS FROM THE DEAD SEA IN JORDAN

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Health and Well-being Week

Jordan: Oasis of Wellness

A discussion and showcase of Jordan's wellness tourism locations, their unique qualities and variety of products available sourced from Jordan.

  • 2025.07.01[Tue]

    18:0020:30

    (Venue Open 17:30)

  • Theme Weeks Studio
  • * Programme times and content are subject to change. Any changes will be announced on this website and via the ticket booking system.
  • * The schedule is subject to change depending on the organiser's circumstances.

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