Health and Well-being Week
Pink Rock Salt: Trade, Health and Global potential
Islamic Republic of Pakistan
A panel discussion on Pink Rock Salt highlighting Pakistan’s rich reserves in Salt Mine in Pakistan and its untapped trade potential. Experts from PMDC will emphasize the overview of Pink Rock Salt, value addition, branding, and health-related uses and use in culinary and wellness sectors. The salt’s mineral content and global demand alongside the importance of Geographical Indication (GI) registration by Pakistan to protect its origin and identit will be highlighted as a key step in boosting exports and preventing mislabeling. The panel will call for strategic marketing, improved supply chains, and stronger IP enforcement in international markets to fully harness pink salt as Pakistan's national economic asset.
Discussion
- Well-being
- Healthy life expectancy
- SBNR
| Transmission of simultaneous interpretation | To be determined |
|---|---|
| Language of interpretation | English |
Please watch the Virtual Studio if you are outside the venue.
-
Track Programme
- * Programme times and content are subject to change. Any changes will be announced on this website and via the ticket booking system.
- * The schedule is subject to change depending on the organiser's circumstances.
- Time and
Date of
the event -
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2025.06.20[Fri]
18:00 ～ 19:00
(Venue Open 17:30)
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- Venue
- Theme Weeks Studio
Programme details
Introduction of PMDC & Overview of Pink Rock Salt by Mr. Irfan Ahmed
Business Opportunities & Export Potential of Rock Salt by Mr. Asad Ahmad and Mr. Muhammad Naeem
Health Benefits of Pink Rock Salt by Mr. Irfan Ahmed and Mr. Muhammad Naeem
Cast
Moderator
Arfa Shahid
Trade Development Authority of Pakistan (TDAP)
Assistant Director (Administration and Programming), Expo 2025 cell of TDAP responsible for the promotional and theme based events to be organized by Islamic Republic of Pakistan at Expo 2025, Osaka.
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Speakers
Asad Ahmed
Managing Director PMDC
Having 25 years’ of experienced of Corporate and Public sector in National/ Multinational companies of Mineral and Power sector.
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Arfan Shah
Deputy Managing Director (PMDC)
22 years’ work experience in mining sector ranging from Line Manger & Project manager and Divisional Head.
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Irfan Ahmed Chaudhary
Manager Sales & Marketing (PMDC)
Experienced Project Manager with a demonstrated history of working in the mining & metals industry. Skilled in Geology, Operations Management, Engineering, Project Engineering, and Business Process Improvement.
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Muhammad Naeem
Dy. Manager (Mining) PMDC
Project Manager at Pakistan Mineral Development Corporation with experience in mining & geology. He heads the Khewra Project of PMDC.
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Muhammad Naseer
Trade Development Authroity of Pakistan
Project Director for Expo 2025, Osaka
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Adil Mukhtar
Trade Development Authroity of Pakistan
Deputy Director (Government Relations) at Expo 2025 Osaka with background in Digital Trade, Technology and Policy
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Co-organiser
Trade Development Authroity of Pakistan
Health and Well-being Week
Pink Rock Salt: Trade, Health and Global potential
A panel discussion on Pink Rock Salt highlighting Pakistan’s rich reserves in Salt Mine in Pakistan and its untapped trade potential. Experts from PMDC will emphasize the overview of Pink Rock Salt, value addition, branding, and health-related uses and use in culinary and wellness sectors. The salt’s mineral content and global demand alongside the importance of Geographical Indication (GI) registration by Pakistan to protect its origin and identit will be highlighted as a key step in boosting exports and preventing mislabeling. The panel will call for strategic marketing, improved supply chains, and stronger IP enforcement in international markets to fully harness pink salt as Pakistan's national economic asset.
-
2025.06.20[Fri]
18:00～19:00
(Venue Open 17:30)
- Theme Weeks Studio
- * Programme times and content are subject to change. Any changes will be announced on this website and via the ticket booking system.
- * The schedule is subject to change depending on the organiser's circumstances.
Please watch the Virtual Studio if you are outside the venue.
OTHER PROGRAM
Health and Well-being Week
