Health and Well-being Week
Data Utilisation Initiatives at Expo 2025 Osaka, Kansai, Japan Towards the Realisation of Society 5.0
EXPO 2025 Thematic Project "Resonance of Lives" (Producer MIYATA Hiroaki)
To realise “Society 5.0”, Expo 2025 Osaka, Kansai, Japan implements the initiatives to leverage data generated by visitor experiences and the operation of the Expo site, while setting rules to ensure people's privacy and safety. Today we present the “behind-the-scenes” of our data utilisation activities, reviewing the contents and achievements of the initiatives in the form of a panel discussion with members of the Data Utilisation Expert Committee, chaired by Producer Hiroaki Miyata, who have advised on this initiative promoted by the Japan Association for the 2025 World Exposition.
Recorded video available
Discussion
- Well-being
- Society5.0
| Transmission of simultaneous interpretation | Provided |
|---|---|
| Language of interpretation | Japanese and English |
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Signature Programme
- Time and
Date of
the event -
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2025.06.27[Fri]
15:00 ～ 16:30
(Venue Open 14:30)
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- Venue
- Theme Weeks Studio
Programme details
*Subtitles: Choose “Subtitles/CC” in the “Settings” (gear icon) at the bottom right of the YouTube video.
*Subtitles may not show with multiple languages or overlapping audio.
Expo 2025 Osaka aims to create a data-driven society as part of Society 5.0, based on the concept of “People's Living Lab”. At the Expo site, which will be visited by a large number of people from all over the world, a significant amount of data is expected to be generated through the visitor experiences and the site operations including bookings, purchases, people flows, traffic and energy consumption.
We have established rules to ensure people’s privacy and safety in the use of those data, while promoting data linkage among participants through the data linkage platform deployed as the Expo’s ICT infrastructure, with the aim of providing the better human-centred services to visitors and promoting the advancement of Expo operations.
In this programme, we will present the five principles for data utilisation called "TRUST” that serve as a basis for the data utilisation participants, and the representative measure called VPIA (Value and Privacy Assessment : assessment of the value of services and privacy considerations) , as well as some examples of their use for the Expo operations and the visitor services.
There will also be a panel discussion with experts from the Data Utilisation Expert Committee and members of the VPIA Community who have contributed to the assessment of the data utilisation participants' services, to link the results of this initiative to the future as a legacy of Expo.
Reports
【Reflection】
Opening Remarks:
In his opening remarks, programme host Hiroaki Miyata emphasised the importance of data utilisation as a key driver for achieving “The Greatest Happiness with Diversity and Inclusion” in a future society. He explained that the Expo serves as a testing ground for this vision, drawing on human history leading up to Society 5.0 as well as trends in other countries.
Part 1:
The first part of the programme featured a panel discussion titled “Envisioning Our Future Society Through Data Utilisation”.
Shinji Shimojo offered his insights on how data plays a vital role in realising a sustainably growing city centred on people’s happiness, drawing on the perspective of “Sustainability, Equity, and Inclusivity” and citing smart city initiatives in Osaka as an example. He also referred to the Expo as a testing ground, emphasising that improving daily operations through data fosters dialogue with visitors and helps create collective knowledge. In this context, he underscored the importance of preserving the know-how gained through data utilisation as part of the Expo’s legacy.
Noboru Koshizuka, speaking from the perspective of “Together for Co-Creation”, stressed how the level and frequency of happiness individuals experience in everyday moments significantly contribute to well-being, once again referencing smart city initiatives. He highlighted that for cities to support such well-being, it is essential that they adapt to individuals, which in turn requires the use of personal data. He also touched on the fact that each visitor at the Expo is enjoying a wide variety of experiences based on their own values and remarked that the ideal form of our future society is currently being tested in real time at the Expo.
From a “Resilience & Security” perspective, Daisuke Takayanagi emphasised the importance of ensuring credibility by developing a reliable security system to promote data utilisation, citing recent trends in cyberattacks and examples of strengthened security measures. He also highlighted the need for preemptive action to prevent security issues, noting that it is commendable that no major incidents have occurred at the Expo so far.
Takeaki Ohdake of Japan Association for the 2025 World Exposition explained that, based on advice from the Data Utilisation Expert Committee, a data utilisation initiative aimed at improving visitor services has been implemented at the Expo. To promote the realisation of Society 5.0, the Association is managing the Expo by formulating data utilisation rules (Data Utilisation Guidelines) and establishing the necessary infrastructure, including a data linkage platform. He further noted that data utilisation is essential for enhancing visitor services, citing an example of how data was used to improve operations and reduce congestion at the entrance gates.
Part 2:
The second part of the programme featured a panel discussion titled “Key Mechanisms for Trust Building”.
Atsuo Kishimoto discussed the importance of data output (profiling), which includes not only sensitive personal information but also other types of data, in the era of generative AI, from the perspective of “Transparency & Privacy”. He stated that, while the boundary between what is technically possible with data and what is socially acceptable has traditionally been drawn based on laws and public opinion, the growing importance of ethics now calls for adopting VPIA (Value and Privacy Impact Assessment, as originally defined by the Expo) to establish an ethical foundation that reflects diverse perspectives.
Tatsuhiko Yamamoto, speaking from the perspective of “User Controllability & Accountability”, argued that it is now essential for individuals to control their own information and protect their privacy, while also having the ability to decide with whom to share it. He further highlighted the importance of controllability by referring to the EU’s GDPR and California’s privacy law, and pointed out that in Japan, a lack of clarity and user control in handling personal information may be contributing to low levels of public trust, as illustrated by the case of the Mitsubishi Research Institute. Given these circumstances, he emphasised that the introduction of VPIA at the Expo was an important step toward addressing these issues.
Takeaki Ohdake explained that, among the systems involved in data utilisation at the Expo, VPIA has been implemented for services that handle personal information. This initiative aims to reduce risks and enhance value through self-assessments by service providers on aspects such as value and privacy, as well as third-party assessments from diverse perspectives conducted by members of the VPIA Community.
He also noted that the results of the third-party assessments are published on the Communication Website, and that a mechanism has been developed to enable service users to refer to these results when performing data linkage.
Sanae Okuhara reflected on her experience in conducting third-party assessments, outlining the key criteria she focused on and the insights she gained throughout the process. The VPIA Community comprises diverse members, and assessments have been approached from multiple perspectives, including youth, social and ethical, data linkage, and global. Drawing on her background as a member of a consumer organisation, Okuhara conducted her assessment from a consumer’s perspective. Using an actual case of service improvement, she explained that, based on her understanding that VPIA is a valuable tool for lending credibility to a company's efforts, she endeavored to provide constructive feedback meaningful to both service users and service providers, by carefully considering factors such as the clarity of the service’s value and information, as well as the predictability of potential risks.
【Post EXPO Initiatives】
In his closing remarks, Hiroaki Miyata stated that initiatives such as data utilisation and the VPIA would be preserved as part of the Expo’s legacy. He concluded by expressing his commitment to further advancing the data utilisation across various fields to help shape the future society.
Cast
Moderator
Chisato Sakurai
comipro Inc
Currently appearing on financial and economic TV programs as an announcer.
Since 2019, has been active as a real estate investor and female entrepreneur after founding the first company.In 2021, established an AI-related company, and since 2023, has been participating as a supplier for Expo 2025 Osaka,Kansai,Japan.Engaged in building websites for effective data utilization.
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Speakers
Hiroaki Miyata
Theme Producer, the Expo 2025 Osaka, Kansai, Japan Chairperson of the Data Utilisation Expert Committee for Expo 2025 Osaka, Kansai, Japan
Professor, School of Medicine, Keio University.
Specialises in data science, scientific methodology, and value co-creation
His research revolves around promoting social reform through utilising data science and other scientific methods to change society for the better. One of the visions of society that Miyata has co-created is a “resonant society” characterised by vibrancy and diversity where each individual shines through experiencing that world with others.
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Atsuo Kishimoto
Director & Professor, Osaka University Research Centre on Ethical, Legal and Social Issues Member of the Data Utilisation Expert Committee for Expo 2025 Osaka, Kansai, Japan
He earned his PhD in Economics from Kyoto University, then worked at the National Institute of Advanced Industrial Science and Technology (AIST) , Research Institute of Science for Safety and Sustainability before becoming a specially-appointed professor at the University of Tokyo's School of Public Policy. He has also been a professor at the Institute for Datability Science (currently D3 Center) at Osaka University since 2017 and the Director of the Research Center for Ethical. Legal and Social Issues (ELSI Center) since 2020.
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Noboru Koshizuka
Professor, Tokyo University Interfaculty Initiative in Information Studies Member of the Data Utilisation Expert Committee for Expo 2025 Osaka, Kansai, Japan
Noboru Koshizuka is a Professor in Interfaculty Initiative in Information Studies, the University of Tokyo, Japan. In the university, he has founded and is now directing UTODC (Open Data Center, the University of Tokyo). He received the B.S., M. S. and D. S. degrees in information science in 1989, 1991, and 1994 from the University of Tokyo, Japan.
Since 1990, he has been participating the TRON (The Realtime Operating system Nucleus) Project. For about 28 years, he has been researching ubiquitous computing, IoT (Internet of Things), embedded systems, human-computer interactions, and computer networks. Currently, his main research interests are IoT (Internet of Things), ubiquitous computing, open-data, embedded real-time systems, operating systems, and computer networks. Recent years, he has been actively contributing the activity of open data in the public sectors such as national and local governments in Japan. He is a chairman of Data Society Alliance（DSA）, member of Digital Government Ministerial Council Data Strategy Task Force of National Strategy office of Information and Communication Technology, Cabinet Secretariat, Japan.
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Shinji Shimojo
Professor, Faculty of Software and Information Sciences, Aomori University and Professor Emeritus, Osaka University. Member of the Data Utilisation Expert Committee for Expo 2025 Osaka, Kansai, Japan
He was fascinated by the Internet and object orientation at the dawn of time, and engaged in research on the architecture of multimedia information systems as an application of the Internet. Take the style of studying architecture through social implementation of research. At present, it tackles the solution of different regional problems and human resource development at Kansai as well as Aomori. He is a Professor at Aomori University, a President of the Global Environment Center and in charge of JST Act-X Cyber Infrastructure.
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Daisuke Takayanagi
Director, Information Security Centre, Information-technology Promotion Agency, Japan (IPA) Member of the Data Utilisation Expert Committee for Expo 2025 Osaka, Kansai, Japan
After joining the Ministry of International Trade and Industry (now the Ministry of Economy, Trade and Industry), he has been involved in export control, and defense exchanges and cooperations at Ministry of Defense. While serving at the National center of Incident readiness and Strategy for Cybersecurity (NISC), he authored the cybersecurity strategy. Since July 2022, he has served as a Director General of IT Security Center at IPA. Ph.D. in Public Policy.
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Tatsuhiko Yamamoto
Professor, Graduate School of Law, Keio University Member of the Data Utilisation Expert Committee for Expo 2025 Osaka, Kansai, Japan
Ph.D. in Law from Keio University. He is the Deputy Director of the Keio Global Research Institute (KGRI) at Keio University. He is also the chairperson of the “User Information WG” of the Ministry of Internal Affairs and Communications and the chairperson of the “International Data Governance Study Group” of the Digital Agency. His major publications include “Awesome Big Data” (Asahi Shinbun Publishing Co., Ltd.) and “AI and Constitution” (Nihon Keizai Shinbun Publishing Inc.).
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Sanae Okuhara
Director,Research Institute for Consumer Affairs, Nippon Asociation of Consumer Specialists Member of the VPIA Community for Expo 2025 Osaka, Kansai, Japan
・Director, Accredited Personal Information Protection Organization
・Administrative Office, Foundation for Promotion of Digital Economy and Community,Part-time Lecturer of Department of Management Science, College of Engineering, Tamagawa University.
She serves on councils and committees within government, business, and organisations, representing the consumer perspective, and also acts as an external adviser to a wide range of industries.
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Co-organiser
Japan Association for the 2025 World Exposition
More Information
Health and Well-being Week
Data Utilisation Initiatives at Expo 2025 Osaka, Kansai, Japan Towards the Realisation of Society 5.0
To realise “Society 5.0”, Expo 2025 Osaka, Kansai, Japan implements the initiatives to leverage data generated by visitor experiences and the operation of the Expo site, while setting rules to ensure people's privacy and safety. Today we present the “behind-the-scenes” of our data utilisation activities, reviewing the contents and achievements of the initiatives in the form of a panel discussion with members of the Data Utilisation Expert Committee, chaired by Producer Hiroaki Miyata, who have advised on this initiative promoted by the Japan Association for the 2025 World Exposition.
-
2025.06.27[Fri]
15:00～16:30
(Venue Open 14:30)
- Theme Weeks Studio
- * Programme times and content are subject to change. Any changes will be announced on this website and via the ticket booking system.
- * The schedule is subject to change depending on the organiser's circumstances.
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