EXPO2025 Theme Weeks

Programme details

iWT brings together all for "wellness tourism" such as facilities, activities, healthy foods,
and regions related to travel for a healthy mind and body. Our mission is promoting the development of the world's wellness tourism industry through this exhibition.

Reports

【Reflection】
The International Wellness Tourism Expo (iWT) was held at Tokyo Big Sight from June 25 to 27, 2025. As Japan’s only BtoB trade show dedicated exclusively to wellness tourism, iWT has become an essential platform for businesses aiming to integrate travel and health.

The exhibition brought together a diverse range of participants from across Japan and overseas, including hot springs and spa resorts, ryokans, glamping operators, healthy food providers, outdoor and nature experience companies, yoga and meditation programs, as well as sauna and mindfulness services. More than 10,000 visitors attended the event, actively engaging in business meetings and exchanging insights on the future of wellness tourism.

In addition to commercial exhibitors, the show welcomed municipalities, travel agencies, medical institutions, and DMOs, highlighting the broad scope and interdisciplinary nature of wellness tourism. The presence of such a wide spectrum of organizations emphasized both the growing diversity of the industry and the significant opportunities for collaboration.

The conference program featured 12 specialized seminars covering key themes in tourism and wellness. Furthermore, networking sessions involving local government representatives and tourism bureaus offered valuable opportunities for dialogue, idea-sharing, and partnership building. These sessions underscored the role of iWT as not only a business platform but also a forum for shaping the future of wellness tourism in Japan and beyond.

Overall, the International Wellness Tourism Expo 2025 successfully showcased the richness of wellness-related content and reaffirmed the importance of integrating well-being into the travel experience. It provided both exhibitors and visitors with meaningful connections, knowledge, and momentum to drive further growth in this rapidly expanding field.

【Post EXPO Initiatives】
After the exhibition, as the organizer of the Wellness Tourism Expo, we continue to collaborate with industry stakeholders—particularly the speakers who contributed to this year’s seminars—in order to further promote the development of wellness tourism. In addition, based on the valuable feedback received from participants, we are committed to refining the event and exploring better ways to ensure it serves as an even more meaningful platform for the growth of the industry.

Cast

Speakers

Yoriko Soma

Conceptasia Management and Consulting Ltd. Representative Director

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Yugo Okada

Non-profit organization Japan Spa & Wellness Tourism Association Chairman

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Kamy K

Senior Area Manager, Expedia Group

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Tetsuro MORISAKI

Japan National Tourism Organization. All Rights Reserved. Counselor, Cross-Market Promotion Department

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Yuki Kameoka

All Japan Ryokan Hotel Association managing director

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Kundo Koyama

Broadcaster, President of Yudo Culture Promotion Association

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Kyoko Kitade

Onsenka, Visiting Researcher, Kyorin University Institute of Regional Studies, CEO, Spring Lab (same)

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Koji Kawaguchi

Oku Japan Co, General Manager

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Shinya Ando

Executive Director, Japan Long Trails Association, a non-profit organization

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Masaki Yamashita

Japan Tourism Marketing Co. fellow

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Koji Tsurumoto

Travel Voice Japan Ltd. President and Representative Director

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Hiromi Yokota

JTB Corp. Manager, MY LIV PROJECT, Planning, Development and Produce Center

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Health and Well-being Week

Int'l Wellness Tourism EXPO

  • 2025.06.25[Wed]

    10:0017:00

    (Venue Open 10:00)

  • Theme Weeks Connect (Outside Venue)
  • * Programme times and content are subject to change. Any changes will be announced on this website and via the ticket booking system.
  • * The schedule is subject to change depending on the organiser's circumstances.

OTHER PROGRAM

Health and Well-being Week

OSAKA, KANSAI, JAPAN EXPO2025

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