The Future of Community and Mobility Week
Automotive World
AUTOMOTIVE WORLD Show Management（Organiser: RX Japan Ltd.）
Discussion
- Shaping the Future of Mobility with Autonomous Driving & MaaS Expansion
| Transmission of simultaneous interpretation | Not provided |
|---|---|
| Language of interpretation | Japanese |
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Theme Weeks CONNECT
- Time and
Date of
the event -
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2025.09.17[Wed]
2025.09.19[Fri]
10:00 ～ 17:00
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- Venue
- Theme Weeks Connect (Outside Venue)
- Makuhari Messe（261-8550 2-1, Nakase, Mihama-ku, Chiba-city, Japan）
©2025 by RX Japan Ltd.
Programme details
The automotive industry seeks to establish a safe and accessible mobility society through the expansion of autonomous driving and MaaS. AUTOMOTIVE WORLD hosts conferences on mobility services for aging societies, contributing to future mobility with innovations in autonomous driving, EVs, SDVs, and sustainable technologies.
Reports
【Reflection】
The Automotive World Seminar, held at Makuhari Messe for three days from Wednesday, September 17 to Friday, September 19, 2025, provided a valuable opportunity to share insights on the latest technologies and market trends in the automotive industry.
Of particular interest was the panel discussion on the theme of “Green Innovation Fund Project: Progress in All-Solid-State Battery Development and Future Challenges.” Representatives from the New Energy and Industrial Technology Development Organization (NEDO), Honda R&D Co., Ltd., and Nissan Motor Co., Ltd. took the stage and engaged in a lively discussion on the current status and future prospects of next-generation battery technology.
Mazda also gave a presentation on “Body Structure Bonding Technology for Weight Reduction and High Functionality,” which attracted considerable interest as a new approach to vehicle body design.
Furthermore, the “BYD EV Structure & Cost Analysis Seminar,” held with the cooperation of MarkLines Co., Ltd., featured presentations focusing on the e-Axle (electric axle) installed in the latest vehicles from Chinese EV manufacturer BYD.
The seminar covered the following themes, complemented by displays of actual components, to deepen participants' understanding:
Latest Trends and Market Outlook for e-Axle
Structure and Cost Analysis of the BYD U8 e-Axle
Structure Explanation of the Song Plus DM-i Motor & Reduction Gear
Detailed Structure and Cost Composition of the Inverter
Additionally, the concurrently held “SDV Forum X,” co-hosted by four organizations—AUTOSAR, COVESA, AGL, and JASPAR—shared the latest trends and approaches to solving challenges related to Software-Defined Vehicles (SDVs). Experts from major domestic and international companies, including Denso, Panasonic, Honda, Toyota, Nissan, and Bosch, presented on diverse themes such as AUTOSAR's open strategy, the SDV ecosystem, OSS utilization, AI-based development, and the latest trends in Europe.
Additionally, a networking party aimed at fostering connections among SDV engineers was held. Many engineers participated in this casual gathering, which transcended corporate and organizational boundaries.
This seminar and forum served as an opportunity to reaffirm the importance of knowledge sharing and collaboration among engineers within the automotive industry, where electrification and software integration are rapidly advancing. Automotive World will continue to provide opportunities for disseminating cutting-edge industry information and facilitating networking.
【Post EXPO Initiatives】
The Automotive World Concurrent Seminars and SDV Forum X held at Makuhari Messe in September concluded successfully with enthusiastic participation from many industry professionals.
Carrying that momentum forward, the next Automotive World Nagoya will be held at Port Messe Nagoya from Wednesday, October 29 to Friday, October 31, 2025.
The Nagoya event will feature over 120 seminars, with presentations from leading domestic and international companies including Mazda, Suzuki, Honda, Nissan, Denso, and Panasonic. Covering cutting-edge industry themes such as carbon neutrality, electrification, SDVs, and generative AI, this is a valuable opportunity to gain practical insights available only here.
Notable seminar programs include:
Open Seminar on Chinese EV & Tesla In-Vehicle Software (in cooperation with MarkLines)
Generative AI World: Latest Trends in Generative AI Applications for the Automotive Industry, ChatGPT Integration, RAG, LLM, etc.
AI Table: AI Application Cases and Technical Explanations for Vehicle Development & Manufacturing
Model-Based Development Forum (Co-hosted by JAMBE): Latest MBD Cases and Solutions Essential for the SDV Era
W-Engineer MeetUP: Seminar & Networking Event Focused on Women Engineers' Careers and Challenges
Furthermore, the exhibition hall will feature a disassembled display of Tesla's Cybertruck and China's AVATR. This is a rare chance to see and learn about actual components like e-Axles, motors, reducers, and inverters up close.
The Nagoya Exhibition is also an ideal venue for business negotiations and technical exchanges with automakers and parts suppliers in the Chubu and Kinki regions.
Cast
Speakers
©2025 by RX Japan Ltd.
Tetsuo Sasaki
Nissan Motor Co., Ltd. Fellow Electronics,Mechatronics and Electric Systems Technology
Joined Nissan Motor Co., Ltd. in 1990. Engaged in the development of high-voltage batteries, charging systems, and battery safety for the electric vehicle "Nissan Leaf." As of 2024, current position follows roles as Head of Connected Car & Service Development Division, Alliance Global Director, and Executive Officer at Nissan Motor Co., Ltd. in 2016.
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Takashi Uehara
Toyota Motor Corporation/Automotive Internal Combustion Engine Technology Research Association Powertrain Company President/Chairman
Graduated from the Faculty of Engineering at Kyoto University in 1991 and joined Toyota Motor Corporation. In 2007, developed powertrain systems for hybrid vehicles in the HV System Development Department. In 2022, Chief Project Leader in the powertrain development area. In 2023, President of the Powertrain Company.
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©2025 by RX Japan Ltd.
Ralf Bornefeld
Bosch Corp. Senior Vice President, Power Semiconductors &Modules business unit Power Semiconductors & Modules Business Unit
Ralph Bornefeld joined Robert Bosch GmbH in November 2019. Before joining Bosch, he held various management positions at Infineon Technologies AG. Ralph began his career as a technology development engineer at Elmos Semiconductor in 1992.
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Ichiro Hirose
Mazda Motor Corp. Director, Senior Managing Executive Officer and CTO
Joined Mazda Corporation in 1984. Participated in the development of the SKYACTIV engine in 2006, and became Vice President of Mazda Motor Europe GmbH in 2012. In 2015, appointed Executive Officer and Head of Powertrain Development Division. Since 2024, serves as Director, Senior Executive Officer, and CTO (Chief Technical Officer) to the present.
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Maxwell Zhou
DeepRoute.ai Co., Ltd. CEO
Founded DeepRoute.ai in 2019. Launched the end-to-end platform for smart driving, DeepRoute IO, in 2024, pioneering research and development of the VLA model. Currently, it is integrated into over 20,000 passenger cars in China and is expected to expand tenfold next year with the collaboration of multiple series models.
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The Future of Community and Mobility Week
Automotive World
-
2025.09.17[Wed]
10:00～17:00
(Venue Open 10:00)
- Theme Weeks Connect (Outside Venue)
- * Programme times and content are subject to change. Any changes will be announced on this website and via the ticket booking system.
- * The schedule is subject to change depending on the organiser's circumstances.
©2025 by RX Japan Ltd.
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The Future of Community and Mobility Week
