Necessities of Life: Food, Clothing and Shelter Week
Plant breeding and innovation: Keeping traditions and nature and increasing food security
Republic of Bulgaria
Lectures by prominent Bulgarian professors addressing topics of food security and bio economy and bioproducts. The presentations are aimed at academia and general public with interest in the latest innovations in the agricultural sector.
Business Exchange
| Transmission of simultaneous interpretation | Provided |
|---|---|
| Language of interpretation | Others |
-
Track Programme
- Time and
Date of
the event -
-
2025.06.10[Tue]
15:30 ～ 17:00
(Venue Open 15:00)
-
- Venue
- Pavilion
- Bulgaria Pavilion
Reports
【Reflection】
At Expo 2025, the presentations held at the Bulgaria Pavilion—“Plant Breeding and Innovation” and “Bioeconomy: Foods and Products with Higher Added Value”—offered a compelling showcase of Bulgaria’s advanced research and industrial capabilities in agriculture, food, and bioeconomy. These presentations left a strong impression on attendees from various sectors.
In the field of plant breeding, Bulgaria highlighted its 140-year legacy of agricultural research and development. The presentation introduced innovative vegetable varieties that successfully balance “traditional taste” with modern needs such as high yield and disease resistance. Among them, tomato varieties such as Pink Heart and Scarlet Heart stood out as emblematic examples, highly praised for their flavor and consumer appeal.
Additionally, the integration of phenomics—cutting-edge technology that combines drone, satellite imagery, and AI for efficient trait analysis—with genomics-based breeding was showcased. These examples drew attention as forward-looking solutions for sustainable agriculture and climate resilience.
In the area of bioeconomy, Bulgaria presented technologies rooted in its legacy of space food development, along with pioneering approaches such as the extraction of bioactive compounds from rose oil distillation by-products. These technologies demonstrated how agricultural waste can be transformed into functional, value-added products.
Altogether, these initiatives extended beyond mere agricultural or food topics. They embodied Bulgaria’s unique value proposition—connecting food and health, environment and economy, and tradition with innovation—and resonated with the broader goals of Expo 2025.
【Post EXPO Initiatives】
Through these presentations, Bulgaria’s deep expertise in plant breeding and food science—as well as its commitment to next-generation innovation—became abundantly clear. Moving forward, Bulgaria intends to build on these strengths and strengthen collaboration with Japan and the wider Asian market.
In plant breeding, newly developed varieties that combine excellent taste, quality, and disease resistance have garnered strong interest. These cultivars not only adapt well to regional climates and agricultural conditions but also respond to consumer demands for safety and familiarity. As such, strategic cooperation involving joint field trials, promotional activities, and market entry initiatives is anticipated in Japan.
Bulgaria’s bioeconomy technologies, exemplified by space nutrition and valorization of rose oil by-products, offer promising models for circular value creation. These technologies contribute to reducing food loss and environmental impact while generating new business opportunities. Collaboration with Japanese companies and research institutions in areas such as extract technology transfer, cosmetics, and health foods is expected to progress in the near future.
Furthermore, “smart breeding” technologies utilizing drones, satellite data, and AI offer meaningful solutions to challenges faced by Japanese agriculture, such as labor shortages and climate adaptation. Joint demonstration projects, technical exchange, and academic partnerships will be essential in fostering sustainable agricultural practices in both countries.
Equally important is the storytelling behind Bulgaria’s agricultural products—the culture, history, and authenticity embedded in its traditional crops and local foods. These are not just commodities, but valuable brand assets. By aligning with Japanese consumers’ appreciation for food culture and local identity, Bulgaria can build lasting recognition and trust in the market.
In sum, the fusion of science, technology, and cultural heritage paves the way for a new phase of value co-creation between Bulgaria and Japan. The Expo 2025 platform has undoubtedly laid the foundation for this journey.
Necessities of Life: Food, Clothing and Shelter Week
Plant breeding and innovation: Keeping traditions and nature and increasing food security
Lectures by prominent Bulgarian professors addressing topics of food security and bio economy and bioproducts. The presentations are aimed at academia and general public with interest in the latest innovations in the agricultural sector.
-
2025.06.10[Tue]
15:30～17:00
(Venue Open 15:00)
- Pavilion
- * Programme times and content are subject to change. Any changes will be announced on this website and via the ticket booking system.
- * The schedule is subject to change depending on the organiser's circumstances.
OTHER PROGRAM
Necessities of Life: Food, Clothing and Shelter Week
