Necessities of Life: Food, Clothing and Shelter Week
Meet Bulgaria`s fashion giants - connect with leading representatives of the Bulgarian apparel and fashion sector
Republic of Bulgaria
It is an unique opportunity to position Bulgarian creativity on a global stage, discover new aesthetic trends, and exchange ideas with professionals who value craftsmanship, individuality, and storytelling through design.
Recorded video available
Business Exchange
- Sustainable fashion
| Transmission of simultaneous interpretation | Provided |
|---|---|
| Language of interpretation | Japanese and English |
-
Track Programme
- Time and
Date of
the event -
-
2025.06.06[Fri]
10:00 ～ 12:00
(Venue Open 09:30)
-
- Venue
- Pavilion
- Bulgaria Pavilion
Programme details
*This video does not have subtitles. For more details about the content, please refer to the reflection report available at the bottom of this page.
Bulgarian SMEs specializing in textiles, ready-made clothing, fabrics, yarns, leather goods, and fashion accessories are looking forward to building meaningful connections in Japan, exploring new markets and connect with wholesale partners who can distribute their products.
We believe that through mutual understanding and shared values, we can not only grow together economically but also strengthen the friendship and cooperation between our countries.
Reports
【Reflection】
This programme provided a valuable opportunity for audiences and buyers to experience the depth of Bulgarian creativity and aesthetic sensibility through a showcase and networking sessions led by leading creators from the country’s apparel and fashion industries.
Eighteen companies and brands representing key sectors such as textiles, ready-to-wear garments and accessories—including YASHA, RICHMART, Maison Estrella and GARDEROB—participated in the event. Each shared insights into their design philosophies, material choices, and the stories embedded in their products. The showcase featured collections that blended tradition with modernity, as well as pieces inspired by Japanese culture, which attracted considerable interest from attendees.
Bulgaria has a historically rich textile heritage and a deep-rooted respect for craftsmanship. These traditions continue to influence the modern fashion scene, where individuality and narrative-driven design are highly valued. We believe that the programme successfully conveyed these distinctive Bulgarian values to a wide audience.
In addition, the event facilitated lively discussions and meaningful exchanges between the presenters and Japanese fashion professionals and visitors. This cross-cultural engagement contributed significantly to the programme’s impact, highlighting the potential for shared values across national boundaries.
【Post EXPO Initiatives】
This programme was an important first step in fostering sustained exchange between Bulgarian small and medium-sized enterprises (SMEs) and the Japanese market. Many of the exhibitors who took part expressed a strong interest in expanding their business opportunities and exploring future collaborations. There was notable resonance on the Japanese side with the 'human touch' of Bulgarian craftsmanship and the narrative-rich nature of the products on display.
Bulgaria’s fashion industry is internationally renowned for its strength and diversity—spanning textiles, accessories and beyond—and for its commitment to quality and originality. Looking ahead, alongside developing sales channels within Japan, initiatives such as partnerships with fashion colleges and collaborative projects linked to regional industries are being considered. These initiatives aim to combine cultural exchange and talent development. Digital tools such as online exhibitions and live-streamed events are also being explored for their potential to create new opportunities for engagement beyond geographical boundaries.
Continued international encounters and dialogue of this kind are expected to further deepen mutual trust between the two countries and lead to the development of more practical and sustainable forms of collaboration.
Cast
Speakers
Andrew Nikolov
YASHA
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Lina Taneva
DIVISIONE PROTAGONISTA
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Daniela Ivanova
GARDEROB
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Martina Yordanova
RICHMART
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Stanislava Miteva
Gabina
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Aleksander Todorov
TREA
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Mariela Dimitrova
MIC-BG
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Irena Velkovska
Maison Estrella
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Boris Kraychev
UBF
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Rositsa Petrova
ROBSOV
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Antoaneta Antonova
Antoan Vill
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Milena Karalasheva
BE CONCEPT
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Nevyana Nikolova
Ruler - Velikov 91
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Yavor Yotov
Adamaz
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Maya Tsvetkova-Nenova
TARIKUTI(TRKT)
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Evgenia Popova
Evgenia Popova
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Petar Arbov
Punto Art
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Radostina Ignatova
Rodina-Popovo
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Dimitar Tsanev
Ever Socks
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Necessities of Life: Food, Clothing and Shelter Week
Meet Bulgaria`s fashion giants - connect with leading representatives of the Bulgarian apparel and fashion sector
It is an unique opportunity to position Bulgarian creativity on a global stage, discover new aesthetic trends, and exchange ideas with professionals who value craftsmanship, individuality, and storytelling through design.
-
2025.06.06[Fri]
10:00～12:00
(Venue Open 09:30)
- Pavilion
- * Programme times and content are subject to change. Any changes will be announced on this website and via the ticket booking system.
- * The schedule is subject to change depending on the organiser's circumstances.
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Necessities of Life: Food, Clothing and Shelter Week
