Necessities of Life: Food, Clothing and Shelter Week
UK Tourism Day
United Kingdom of Great Britain and Northern Ireland
UK Tourism Day will bring together key Japanese travel trade partners, media and influencers to promote the UK as the destination of choice for Japanese visitors. The event will showcase British destinations, tourism experiences and products across the nations and regions, with a focus on those which appeal most to Japanese audiences.
Business Exchange
| Transmission of simultaneous interpretation | Not provided |
|---|---|
| Language of interpretation | English |
-
Track Programme
- Time and
Date of
the event -
-
2025.06.05[Thu]
10:00 ～ 20:30
(Venue Open 09:00)
-
- Venue
- Pavilion
- IHG Hospitality Suite (UK Pavilion)
Programme details
The event will also highlight VisitBritain’s new international marketing campaign ‘Starring Great Britain’ which harnesses the powerful pull of screen tourism to attract international visitors. The campaign uses film and tv as hook to tell the story of Britain today, showcasing our diverse destinations. Taking place during DEFRA’s Food & Drink Week, the event will celebrate Britain's culinary scene and highlights the importance of our vibrant food scene to Britain’s tourism offer. The programme will include a market briefing, a networking lunch, a destination workshop, and an afternoon tea reception, providing opportunities for in depth discussion, knowledge sharing, and networking. Through engaging sessions and networking opportunities, UK Tourism Day aims to foster new partnerships, drive product development, and generate media coverage to ensure the UK remains a top choice for Japanese travellers.
Reports
【Reflection】
On 5 June 2025, VisitBritain hosted UK Tourism Day at the UK Pavilion during the Osaka-Kansai Expo, marking a significant milestone in the United Kingdom’s continued partnership with Japan and its broader engagement with the Asia-Pacific region. The event was strategically designed to enhance the UK’s reputation as a world-class destination and to strengthen ties between British tourism stakeholders and the Japanese travel trade.
The day comprised a series of thoughtfully curated activities, each intended to foster connections, share insights, and stimulate interest in UK tourism offerings. Proceedings began with a welcome lunch and networking session, providing a relaxed environment for government, industry representatives, and travel partners to initiate dialogue and explore collaborative opportunities. The subsequent seminar and mini workshop featured presentations from VisitBritain and UK partners, alongside speeches that underscored the UK’s strengths in science, innovation, culture, and tourism. These sessions highlighted new regional and themed travel ideas, including the diversity of food experiences available across Britain, positioning the UK as a destination with both traditional charm and innovative appeal.
The afternoon tea reception and VIP gathering further cemented relationships, offering participants the chance to interact in a quintessentially British setting. The day concluded with the opening of the terrace, where British whisky, gin, and Pimm’s were served, providing an immersive cultural experience and showcasing premium UK products.
The UK Tourism Day event generated several key outcomes. Firstly, it succeeded in improving the perception of the UK amongst Japanese travel trade partners, reinforcing Britain’s image as a compelling and diverse tourism destination. The event also fostered economic and trade engagement by enabling direct dialogue between UK regional tourism representatives and Japanese stakeholders, which is anticipated to lead to increased tourism offerings tailored to the Japanese market.
Moreover, by aligning with the Expo’s theme of "Designing Future Society for Our Lives," the event demonstrated the UK’s commitment to innovation and cross-cultural exchange.
【Post EXPO Initiatives】
The anticipated long-term effects include sustained regional growth, strengthened industry and stakeholder partnerships, and a rise in Japanese visitor numbers to the UK. In summary, UK Tourism Day at the Expo successfully promoted Britain’s appeal, cultivated valuable partnerships, and laid the groundwork for future tourism-led economic growth.
Photo ©DBT UK Osaka Expo 2025/Samuel Maddicott
More Information
Necessities of Life: Food, Clothing and Shelter Week
UK Tourism Day
UK Tourism Day will bring together key Japanese travel trade partners, media and influencers to promote the UK as the destination of choice for Japanese visitors. The event will showcase British destinations, tourism experiences and products across the nations and regions, with a focus on those which appeal most to Japanese audiences.
-
2025.06.05[Thu]
10:00～20:30
(Venue Open 09:00)
- Pavilion
- * Programme times and content are subject to change. Any changes will be announced on this website and via the ticket booking system.
- * The schedule is subject to change depending on the organiser's circumstances.
OTHER PROGRAM
Necessities of Life: Food, Clothing and Shelter Week
