EXPO2025 Theme Weeks

Programme details

The event will also highlight VisitBritain’s new international marketing campaign ‘Starring Great Britain’ which harnesses the powerful pull of screen tourism to attract international visitors. The campaign uses film and tv as hook to tell the story of Britain today, showcasing our diverse destinations. Taking place during DEFRA’s Food & Drink Week, the event will celebrate Britain's culinary scene and highlights the importance of our vibrant food scene to Britain’s tourism offer. The programme will include a market briefing, a networking lunch, a destination workshop, and an afternoon tea reception, providing opportunities for in depth discussion, knowledge sharing, and networking. Through engaging sessions and networking opportunities, UK Tourism Day aims to foster new partnerships, drive product development, and generate media coverage to ensure the UK remains a top choice for Japanese travellers.

Necessities of Life: Food, Clothing and Shelter Week

UK Tourism Day

UK Tourism Day will bring together key Japanese travel trade partners, media and influencers to promote the UK as the destination of choice for Japanese visitors. The event will showcase British destinations, tourism experiences and products across the nations and regions, with a focus on those which appeal most to Japanese audiences.

  • 2025.06.05[Thu]

    00:0000:01

    (Venue Open 00:00)

  • Pavilion
  • * Programme times and content are subject to change. Any changes will be announced on this website and via the ticket booking system.

OTHER PROGRAM

Necessities of Life: Food, Clothing and Shelter Week

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