Necessities of Life: Food, Clothing and Shelter Week
Blessings of the Earth and Snow - Niigata's Food and Traditions for the Future
Niigata prefecture
Disseminate to the world a variety of contents based on the theme of rich “food and lifestyle” nurtured by the Sea of Japan and magnificent mountain
Recorded video available
Exhibition
- Food culture
- Food tech
- living
| Transmission of simultaneous interpretation | Provided |
|---|---|
| Language of interpretation | Japanese and English |
-
Track Programme
- Time and
Date of
the event -
-
2025.06.10[Tue]
2025.06.12[Thu]
10:00 ～ 19:00
(Venue Open 10:00)
-
2025.06.13[Fri]
10:00 ～ 16:00
(Venue Open 10:00)
-
- Venue
- EXPO Exhibition Centre
Programme details
*Subtitles: Choose “Subtitles/CC” in the “Settings” (gear icon) at the bottom right of the YouTube video.
*Subtitles may not show with multiple languages or overlapping audio.
Food of Niigata Prefecture
We offer not only rice and sake, which have been nurtured in Niigata, but also the charm of Niigata's food.
Tourism resources of Niigata Prefecture
A booth will be set up to promote Niigata's abundant tourism resources using digital content.
Traditional Culture of Niigata
Geiko dances to experience the culture of Minatomachi Niigata's ryotei restaurants, Sado Onidaiko drumming to pray for a good harvest, and Kaku-uchi, a traditional sake brewing experience registered as a UNESCO Intangible Cultural Heritage site, will be held.
Reports
【Reflection】
Through this program, approximately 50,000 people attended the event in our prefecture, and it was also featured multiple times in media outlets both within and outside the prefecture, thereby achieving widespread exposure among residents of the Kansai region. According to a survey conducted among actual attendees, approximately 90% of respondents answered that they would like to visit Niigata in the future or found Niigata appealing. We believe that this event successfully communicated the diverse charms of our prefecture, contributing to increased awareness of Niigata and encouraging visits through the World Expo.
Translated with DeepL.com (free version)
【Post EXPO Initiatives】
Through this program, we will analyze visitor questionnaires and disseminate information tailored to the interests and concerns of each target audience. We will also leverage the Expo's promotional power to sell high-value-added travel products for overseas visitors, such as ski tours, and implement measures to attract visitors from the Kansai region.
Necessities of Life: Food, Clothing and Shelter Week
Blessings of the Earth and Snow - Niigata's Food and Traditions for the Future
Disseminate to the world a variety of contents based on the theme of rich “food and lifestyle” nurtured by the Sea of Japan and magnificent mountain
-
2025.06.10[Tue]
10:00～19:00
(Venue Open 10:00)
-
2025.06.13[Fri]
10:00～16:00
(Venue Open 10:00)
- EXPO Exhibition Centre
- * Programme times and content are subject to change. Any changes will be announced on this website and via the ticket booking system.
- * The schedule is subject to change depending on the organiser's circumstances.
OTHER PROGRAM
Necessities of Life: Food, Clothing and Shelter Week
