Learning and Playing Week
Human-centric AI for a True AI Companion: Overcoming Barriers and What’s Next
Republic of Korea
Discussing human-centric AI and the role of mobile technology in shaping consumers' everyday lives with a panel of AI thought leaders
Discussion
- Others
- Human-centric AI, mobile AI
| Transmission of simultaneous interpretation | Provided |
|---|---|
| Language of interpretation | Japanese |
-
Track Programme
- Time and
Date of
the event -
-
2025.07.18[Fri]
14:30 ～ 15:30
(Venue Open 14:00)
-
- Venue
- Theme Weeks Studio
Programme details
The conversation will further explore how Galaxy AI addresses evolving user needs and concerns, while also highlighting insights from Samsung’s ongoing research. These findings will continue to illustrate the benefits and barriers impacting consumer AI usage, and the implications to consumers as AI technology continues to become part of our everyday lives.
Reports
【Reflection】
At Expo 2025’s Theme Week Studio, the session titled “Human-centric AI for a True AI Companion: Overcoming Barriers and What’s Next” explored how artificial intelligence can become a trusted, practical part of daily life. Co-hosted by Samsung Electronics Co., Ltd. and the Republic of Korea, and featuring speakers from Samsung and Qualcomm, the dialogue highlighted the importance of delivering AI experiences that feel intuitive, helpful, secured and seamlessly integrated into daily life and showcased how Samsung and Qualcomm have committed to providing users with human-centric AI.
Ken (Inkang) Song of Samsung emphasized that AI should blend seamlessly into daily life, meaning truly useful AI should be easier and more intuitive for users. Samsung envisions that mobile AI will evolve to be ambient AI that is so seamlessly integrated into daily life it becomes second nature. Samsung is building a future where devices don’t just respond, they become smarter to anticipate, see and work quietly in the background to make life feel a little more effortless. In order to this, Samsung is expanding the AI experience, which began with smartphones, across the entire Galaxy ecosystem.
Spencer (Sang-Pyo) Kim of Qualcomm provided the technological perspective, explaining how on-device AI enables faster, more secure, and context-aware AI experience. On-device AI keeps data within device itself, offering both robust privacy and faster responsiveness. This architecture is crucial for ensuring a safe and trustworthy AI experience. In addition, Qualcomm defines AI as a new user interface (UI), and has been designing its technology to provide intuitive, use-centered AI experience.
【Post EXPO Initiatives】
Samsung envisions that mobile AI will evolve to become more intuitive and natural and has set this direction as next AI vision. This evoulution leads to what Samsung calls Ambient AI, and AI that operates proactively to assist the user without requiring conscious commands. For this, Samsung is expanding the AI experience, which began with smartphones, across the entire Galaxy ecosystem, leveraging multimodal capabilities and on-device AI.
Qualcomm's vision is 'Intelligent Computing Everywhere'. Qualcomm is expanding its product portfolio to accelerate the adoption of on-device AI across all IT platforms - not only mobile, but also laptops, extended reality (XR), IoT, and automotive.
Cast
Moderator
Heegun Lee
Freelance Announcer & Corporate MC
Heegun Lee is a professional freelance announcer who has served as the lead host and moderator for internal broadcasts and corporate events at major Samsung affiliates, including Samsung Electronics, Samsung Display, Samsung Life Insurance, Samsung Fire & Marine Insurance, Samsung C&T, and Samsung Electronics Service. She specializes in corporate communications such as executive briefings, onboarding videos, technical seminars, and award ceremonies, delivering key messages with clarity and professionalism.
With extensive experience supporting Samsung's flagship initiatives such as Dream Class, SSAFY, and semiconductor conferences, Ms. Lee is recognized for her ability to convey complex and technical content in a clear, engaging manner. She has also worked with other leading companies including BMW, Hyundai Motor Company, Kakao, 11Street, and Hanwha TotalEnergies Petrochemical. This further demonstrates her strength in business and brand communication across industries.
View Profile
Close
close
Speakers
Ken (Inkang) Song
Samsung Electronics Co., Ltd.
Ken Song is Vice President and Head of the Technology Strategy Team at the Mobile eXperience Business of Samsung Electronics. He focuses on delivering cutting-edge mobile experiences to customers while maximizing the potential of Galaxy products. Additionally, he oversees strategic initiatives to enhance product competitiveness, manages the operations of overseas research centers, and drives improvements in development infrastructure and systems. He also leads efforts to secure core AI technologies, including those related to Galaxy AI, to maintain a competitive edge in the rapidly evolving AI landscape. Previously, Mr. Song was responsible for Open Innovation at Samsung Research America, a Samsung Electronics affiliate located in Mountain View, California. In this role, he spearheaded the identification of new technologies and business opportunities by forging partnerships with some of the most innovative startups in Silicon Valley.
View Profile
Close
close
Spencer (Sang-Pyo), Kim
Qualcomm
As Vice President at Qualcomm, Spencer (Sang-Pyo) Kim oversees the Korea Business, focusing on Mobile, Compute, XR, RFFE, Connectivity, Infrastructure, IE-IoT, and Automotive.
His responsibilities include sales, business development, marketing, Carrier Relations, PR and customer service in Korea and he collaborates with key partners and customers to develop new business and commercialize products and solutions across various domains such as Smartphone, Compute/Tablet, on-device AI, RFFE, wearable, hearable, XR, IE-IoT, Robotics, Small Cell, Network/Infra, 5G private Network, Telematics, IVI, ADAS and various.Spencer has extensive business relationships with major Korean partners and customers, including Samsung Electronics, LG Electronics, LG Innotek, HKMC, Mobis, SKT, KT, LG U+, distributors and Small & Medium Enterprises. Qualcomm Korea provides market-leading technologies, trends, and insights to its Korean partners, delivering total solutions with technical support.
Spencer worked in the semiconductor industry for over 24 years, including roles at National Semiconductor Korea and Microchip Technologies Korea and joined Qualcomm in 2004.
View Profile
Close
close
Co-organiser
Samsung Electronics
Learning and Playing Week
Human-centric AI for a True AI Companion: Overcoming Barriers and What’s Next
Discussing human-centric AI and the role of mobile technology in shaping consumers' everyday lives with a panel of AI thought leaders
-
2025.07.18[Fri]
14:30～15:30
(Venue Open 14:00)
- Theme Weeks Studio
- * Programme times and content are subject to change. Any changes will be announced on this website and via the ticket booking system.
- * The schedule is subject to change depending on the organiser's circumstances.
OTHER PROGRAM
Learning and Playing Week
