Learning and Playing Week
AIKA: Interactive AI for Learning and Playing
Republic of Kazakhstan
To present the AIKA project – a unique platform that integrates learning and playing through interactive AI tools. The event is designed to showcase the potential of artificial intelligence in creating innovative educational and entertainment solutions that foster creative thinking, critical analysis, and collaboration.
Discussion
- EDTEC
- Educational inequality
- Games around the world
| Transmission of simultaneous interpretation | Provided |
|---|---|
| Language of interpretation | Japanese and English |
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Track Programme
- Time and
Date of
the event -
-
2025.07.19[Sat]
10:00 ～ 12:30
(Venue Open 09:30)
-
- Venue
- Theme Weeks Studio
Programme details
Key Messages and Themes:
- The role of AI in transforming the educational process.
- Integration of educational games into modern learning programs.
- Enhancing creative potential and critical thinking through interactive technologies.
Topics for Discussion:
- Applications of AI for personalized learning and optimizing educational experiences.
- The effectiveness of gamification in education.
- Opportunities for collaboration between educational institutions and tech companies to develop new learning formats.
Planned Activities:
- Live demonstrations of AI tools in action.
- A panel discussion featuring experts in EdTech and artificial intelligence.
- A Q&A session to engage directly with the audience.
- Networking sessions (matchmaking) for idea exchange and partnership building.
*Schedule*
10:00-Opening
10:15 AIKA Keynote
10:30 Infinite possibilities of AI
11:00 Tech and Safety
11:30 AI revolution 2025
12:00 Psychological stability through playful technology
Reports
【Reflection】
The programme “AIKA: Interactive AI for Learning and Playing”, presented by the Republic of Kazakhstan at Expo 2025, introduced a compelling and forward-looking vision that bridges education and entertainment through artificial intelligence. Hosted by a dynamic team of innovators and professionals, the session positioned Kazakhstan as an emerging thought leader in the field of AI-powered educational ecosystems.
The session began with an overview of the AIKA project, a platform that merges interactive learning modules and gamified experiences using AI technologies. The concept focuses on developing core 21st-century skills—creative thinking, problem-solving, collaboration, and digital literacy—through personalised and playful engagement. It was made clear that AIKA is more than an application; it is an adaptive learning environment capable of catering to different cognitive styles and learning speeds.
Sultan Ilyassov, Founder of Umay Labs and a Forbes 30 Under 30 laureate, outlined how the AIKA platform leverages natural language processing and behavioural modelling to personalise educational content in real time. He stressed the importance of designing systems that are culturally aware, accessible, and engaging to youth across diverse contexts.
Co-founder of Nearby, Aigerim Berekesheva, brought an international legal perspective, addressing the importance of digital rights, ethical data usage, and cross-border partnerships in AI learning platforms. Her intervention highlighted the growing need for regulatory alignment in AI-driven educational tools, especially in regions with differing privacy norms.
Public health expert Rauza Dosjan drew attention to the mental wellbeing implications of AI usage in childhood development, calling for a balanced approach that supports healthy screen habits and inclusive digital design.
Dinmukhamed Assylbekov, Head of AI at Umay Labs, introduced the backend framework of the AIKA platform, showcasing its machine learning adaptability and interactive agent design. He demonstrated how feedback loops and emotional recognition modules are used not only to increase learning outcomes but also to build emotional resilience and empathy in young users.
Together, the speakers framed AIKA as a promising case study for integrating AI into educational systems in a way that is meaningful, ethical, and forward-thinking. The audience was left with a clear understanding of how emerging technologies can promote not only knowledge acquisition but also social-emotional learning and cognitive development.
【Post EXPO Initiatives】
Following its presentation at Expo 2025, the AIKA project team—led by Umay Labs with support from national institutions in Kazakhstan—is pursuing a series of strategic initiatives to bring the platform into broader educational and international contexts.
First, a pilot programme is being rolled out in select Kazakhstani schools to test the platform’s effectiveness in real-time classroom settings. The results will help fine-tune adaptive learning algorithms and provide localised content that aligns with national education standards.
Second, the team is in the early stages of developing a regional consortium with neighbouring Central Asian countries to expand the use of AIKA across linguistically and culturally similar communities. This partnership would focus on multilingual AI agents, collaborative content co-creation, and data-sharing protocols respecting regional legal frameworks.
In addition, Umay Labs is exploring partnerships with edtech firms in Europe and Southeast Asia to deploy AIKA in non-formal learning environments, including museums, science centres, and after-school clubs. The aim is to build AI-enabled play-based learning spaces that can operate both online and offline, enhancing accessibility in underserved areas.
The team also plans to launch a fellowship programme for young AI developers and educators, fostering interdisciplinary collaboration and ethical AI development. This initiative is expected to position Kazakhstan as a regional innovation hub for human-centred AI in education.
Through these initiatives, AIKA is not just being scaled—it is evolving as a modular and participatory platform that bridges innovation, cultural relevance, and inclusive learning. The post-Expo roadmap makes it clear that Kazakhstan envisions AIKA not as a static tool, but as a growing ecosystem with global potential.
Cast
Moderator
Sultan Ilyassov
Founder of Umay Labs, Forbes 30 UNDER 30
Sultan Ilyasov is the founder of the Umay ecosystem and a successful entrepreneur. After studying at Tongji University, he built companies that help people. Since 2014, his business in Shanghai has generated over $60 million.
Today, Sultan develops a whole family of brands: Umay Home fills houses with cozy items, youth-oriented Umi offers bright and useful retail products, Umay Food introduces delicious Asian products, and Umay Shop is an online store created in partnership with Alibaba.
In each project, Sultan combines modern technology with simple solutions for everyday life. His goal is to make the world more understandable and interactions between people more genuine, offering quality and stylish items that bring joy every day.
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Speakers
Aigerim Berekesheva
International lawyer, Co-Founder Nearby
International Lawyer | Corporate Law Expert | Forbes 30 Under 30
Aigerim Berekesheva is a distinguished international lawyer with 17 years of experience specializing in corporate law, cross-border transactions, and legal tech innovation. She has built a formidable reputation advising multinational corporations, investors, and startups on complex legal matters, regulatory compliance, and corporate structuring. Recognized as one of Forbes 30 Under 30, Aigerim has played a pivotal role in shaping the legal landscape, particularly in emerging markets.
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Rauza Dosjan
Independent public health expert
Rauza Dosjan, MD, MSc, is a public health expert supporting tech companies with user-centered design and accessibility considerations. Her expertise provides an objective and evidence-based insights in such areas as accessibility, ethics, and user well-being.
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Dinmukhamed Assylbekov
Head of AI Department in Umay Labs
Dinmukhamed Asylbekov is an AI specialist leading the IT project AIKA as both Project Manager and Product Manager. With expertise in managing tech initiatives from ideation to execution, he focuses on creating practical AI solutions and optimizing product workflows. A Master of Economics, he combines technical knowledge with strategic business insights to align projects with market needs.
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Learning and Playing Week
AIKA: Interactive AI for Learning and Playing
To present the AIKA project – a unique platform that integrates learning and playing through interactive AI tools. The event is designed to showcase the potential of artificial intelligence in creating innovative educational and entertainment solutions that foster creative thinking, critical analysis, and collaboration.
-
2025.07.19[Sat]
10:00～12:30
(Venue Open 09:30)
- Theme Weeks Studio
- * Programme times and content are subject to change. Any changes will be announced on this website and via the ticket booking system.
- * The schedule is subject to change depending on the organiser's circumstances.
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Learning and Playing Week
